Unique Interdisciplinary Engineering of Narrative Change
A non-profit media company founded by leaders who truly understand how to build businesses and nonprofits, in culture, process, and product. Prisca energizes organizations efforts to affect the culture change. Prisca partners with companies to revolutionize the social narratives to make that change.
Prisca was formed in 2017 by Peabody and DuPont award-winning journalist and community champion Richard Lui. At CNN Worldwide, Lui became the first Asian American male to anchor a daily, national cable news show, this after a 15-year business career working at Fortune 500 companies.
Global Access Prisca revolutionizes narratives by creating world-class content - documentaries, books, trainings, educational material and original research-that open eyes, fuel productive debate, and create practical solutions. The groups it focuses on - the “under-understood” - including those who are often on the margins because of race, class, health, geography, age and military service.
Access to the world's top organizations and leaders in politics, business, non-profit, NGO, academia, and government - this is what grounds Prisca's work.
From the years of conversations and annual participation in each of these vertical's communities cannot be replaced by occasional participation. Prisca is borne from access to the biggest and the smallest of relationships over decades.
Journalism Prisca's DNA comes from 25 years of non-partisan, journalistic work for the world's largest news brands (CNN Worldwide, NBC News, ChannelNews Asia), working across the United States, Asia, Europe, Africa, and South America.
Prisca's team has won Emmy, Peabody, Academy of Arts and Sciences, Grammy, and other national media awards. The depth of Prisca's experience revolves around transparent, fact-based, and contextual narratives.
It thrives in the real-time tension of the day, having to cover the basics--who, what, where, when, why, how - in dynamic and engaging ways, while still being ready for national TV at 7pm or Instagram at lunch.